Journal of East China Normal University(Natural Science) ›› 2022, Vol. 2022 ›› Issue (5): 100-114.doi: 10.3969/j.issn.1000-5641.2022.05.009

• Construction and Analysis of Supply Chain Knowledge Graph • Previous Articles    

Research on user behavior portrait and subject mining in the express logistics field during Coronavirus epidemic

Jiling LI1,*(), Baolin LI2, Songru YAN1   

  1. 1. Department of Marketing, Northwest University of Political Science and Law, Xi’an 710122, China
    2. Department of Electronic Commerce, Chengdu University of Information Technology, Chengdu 610103, China
  • Received:2022-07-13 Accepted:2022-07-14 Online:2022-09-25 Published:2022-09-26
  • Contact: Jiling LI E-mail:345196182@qq.com

Abstract:

Based on logistics-field blog post data from Weibo from November 2019 to May 2022, the user behaviors of express logistics services in the context of the Coronavirus epidemic are profiled. Using grounded theory and abstract clustering methods, five user behaviors and 22 subject contents are abstracted, and the corresponding user profile is generated. This paper further discusses the subject contents, the subject evolution, and the analysis of group differences. The results show that user satisfaction with logistics services was similar, and the dissatisfaction was diversified with obvious escalation. Variables of transportation efficiency and logistics guarantee were the main factors affecting the evaluation, and the development of the epidemic affected the concerns and attitudes of the subject contents, which had obvious group differences at different degrees.

Key words: user behavior profile, subject mining, evolution, group differences

CLC Number: