@article{HE Xiaojuan:147, author = {HE Xiaojuan, GUO Xinshun}, title = {Research on an advertising click-through rate prediction model based on feature optimization}, publisher = {Journal of East China Normal University(Natural Science)}, year = {2020}, journal = {Journal of East China Normal University(Natural Science)}, volume = {2020}, number = {4}, eid = {147}, numpages = {8}, pages = {147}, keywords = {advertising click-through rate prediction;gradient boosting decision tree (GBDT);convolutional neural networks (CNN);feature learning}, url = {https://xblk.ecnu.edu.cn/EN/abstract/article_25755.shtml}, doi = {10.3969/j.issn.1000-5641.201921007} }