Journal of East China Normal University(Natural Sc ›› 2013, Vol. 2013 ›› Issue (3): 26-36,53.

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Application of reverse rank-aware queries in the Internet advertising

ZHANG Zhao, SHEN Kai-wen, GONG Xue-qing   

  1. Software Engineering Institute, Shanghai Key Laboratory of Trustworthy Computing, East China Normal University, Shanghai 200062, China
  • Received:2013-03-01 Revised:2013-04-01 Online:2013-05-25 Published:2013-07-10

Abstract: The matching of the products’ features and users’ preferences is the key issue of the Internet Advertising. This paper introduced several important database query techniques bringing convenience for the information matching, provides their definitions and extended SQL, and the emphasis would be on reverse rank-aware queries. In the mean time, an example to demonstrate these query techniques was given. At last, the conclusion and vision were presented.

Key words: advertising, rank-aware query, reverse query

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