Journal of East China Normal University(Natural Sc ›› 2013, Vol. 2013 ›› Issue (3): 84-92,105.

• Article • Previous Articles     Next Articles

Motu ad serving technology

GUO Xin-yu 1, CAI Wen-yuan 2   

  1. 1. Software Engineering Institute, East China Normal University,Shanghai 200062, China;
    2. Shanghai Gelu Culture Broadcasting Co., Ltd., Shanghai 200001, China
  • Received:2013-03-01 Revised:2013-04-01 Online:2013-05-25 Published:2013-07-10

Abstract: After elaborating on the classification and characteristics of online advertising, this paper pointed out three shortcomings of image ads: fewer creative advertising,poor information transfer efficiency and low conversion. Then, in order to overcome these shortcomings,  the concept of Motu (Magic Pictures) technology was proposed. Motu technology makes image ads no longer be confined to the traditional banners, windows and other forms, so as to take full advantage of the resources about the site’s images instead.Each image will become the source of the advertising revenue to increase the effective impressions and improve advertising conversion efficiency.With the minimum advertising investment, outstanding user experience and significant advertisement effect,Motu technology fully meets the concept of “images are advertising”.

Key words: online advertising, Motu technology, advertising conversion

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