Survey of online advertising target

Abstract

Abstract: Online advertising has sprung up and shown its diversity for decades. With the rapid increase of online advertising markets,a growing numbers of advertisers want to deliver ads related to their products or services to specific users with less expenditure. They expect these users have great interest in their products or services and have good intersection with ads(users see the ads, click it, registration or buy the products). Thus the concept of “advertising target” is proposed. This chapter discusses several classification of advertising target and for each category we elaborate on its application scenarios. We then summary and contrast the important advertising target methods and models used in recent years.

Key words: online advertising, advertising target, model

CLC Number:

TP311

GUO Xin-yu， LIU Peng， ZHOU Min-qi， ZHOU Ao-ying. Survey of online advertising target[J]. Journal of East China Normal University(Natural Sc, 2013, 2013(3): 93-105.

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